After working in the TV industry for a decade, I transitioned into the Israeli high-tech industry to work in Marketing. The skills I had honed on movie sets to accurately tell a character's story proved to be unique, relevant, and game-changing when telling the story of a product and company.

When I worked as a script supervisor, the first thing I would ask myself when reading a script or walking into a new set was, “What is bringing me closer, and what is breaking the illusion?” The general rule was that either everything or nothing made sense. To create a story that people follow, all elements – visual, audio, space, and time – must work together as if they were born from a natural and unquestionable connection. The same applies to successful marketing.

My journey in Marketing began as a web content producer, progressing to creative content manager, brand director, corporate marketing, and VP of marketing.

I love what I do, and was interviewed by Authority Magazine to share my approach where the future of marketing is honesty.