Pola Zen
Who am I?
I search for the right mix of visual, textual and creative elements to create an engaging experience with people in varied platforms. I believe in storytelling, and I believe that we all like to hear a good story - whatever the story is.
Scroll Away!
Scroll down to discover some of my work. Watch a video, look at a picture or enjoy the interactive project and drop me a line if you like what you see.

Grab a Quick Copy of my vCard

Videos

Films

  • Dolls and Houses

    At an age where Lily should be playing with dolls, she dreams of finding a home. But in order to find a home Lily must grow up.
    The short film, Dolls and Houses, won first prize at the New York Jewish Film Festival as well as at the Nashville Jewish Film Festival and has participated in dozens of festivals worldwide. It has been screened in cinematheques and TV throughout Israel and was part of El-Al’s inflight entertainment channels in their transatlantic flights.

  • diner – temporary

    a night. a diner. a waitress. a couple of loose stories.
    The movie was screened at several festivals, including the Global Arts Festival in Los Angeles where in received an honorary mention.

Music videos

  • Hitmakarti – Yael Eisenberg

    Directed by Pola Zen
    Produced by Eddie Tapero
    Cinematography by David Rudoy
    Edited by Assaf Clements

  • Solo una Mano

    Singer/Songwriter – Jorge Lan

    Directed and Edited by Pola Zen
    Cinematography by Aviv Kosloff
    Produced by Vered Rahat

Web

  • Tikva looks for Love

    Web series (7 episodes) that was uploaded to “Flix” with over 20,000 views and viewer responses and engagement.

  • Tikva – Episode 1

  • Tikva – Episode 2

  • Tikva – Episode 3

  • Tikva – Episode 4

  • Tikva – Episode 5

  • Tikva – Episode 6

  • Tikva – Episode 7

Corporate 

  • Customer Story – Beardbrand

    Customer story I directed in Austin, TX
  • Customer Story – Adore Me

    Customer story I directed in New York, NY
  • Customer Story – Pura Vida Bracelets

    Customer story I directed in San Diego, California
  • Customer Story – Grand Slam New York

    Customer story I directed in New York, NY
  • We Are Yotpo

    This is a company profile video I directed to show what it is like to work for Israeli startup Yotpo.
  • Welcome to ClickSoftware

    This video I directed was created as an introductory promo for ClickSoftware.
  • Scheduling Solution

    This is one of the animated videos I have created that offers an introduction to ClickSoftware’s Scheduling Solution tailored for a B2B market, while incorporating a straightforward and entertaining approach.
  • Customer Story – Vivint

    Customer story I directed in Utah, USA.
  • Customer Story – Essex Fire and Rescue

    Customer story I directed in Essex, UK.
  • Customer Story – Ledcor

    Customer story I directed in Vancouver, Canada
  • Customer Story – Belron

    Customer story I directed in Bedford, UK
  • Customer Story – Sasktel

    Customer story I directed in Saskatchewan, Canada
  • Customer Story – AVSX

    Customer story I directed in Columbia, SC
  • Whiteboard video – ROI

    This is an example of another style of video, an educational/informative whiteboard video that visually explains the monetary value of mobile workforce management.

Interactive

Gamification

  • The Service Challenge

    The Service Challenge

    I created the concept, format and content for the Service Challenge, an interactive content platform that showcases ClickSoftware’s areas of operation by allowing the user to experience and solve challenges that service providers face. Unfortunately this is no longer live, but get in touch with me! I would love to tell you all about it.

Other Stuff

Blog

Follow my travel blog!

As of March 2016 I am off on a backpacking adventure in Latin America. You can read my ramblings here:

travels.polazen.com

Imitation and Flattery

A year and a half ago I released “The Service Challenge” as my most ambitious project in the marketing space. It took almost a year to create because there was nothing like it out there. I pitched it as an interactive content platform based on the principles of gamification but I had no reference, no example, nothing except a clear vision in my head of what it was supposed to be. It miraculously got approved and off I went.

A big chunk of the time was spent researching technologies and platforms, modern advertisements and creative uses of interactivity. A lot of time was also spent creating summarized yet value packed content that was completely different than any other content we put out as a company. I worked with some of the smartest, most creative (and most generous) minds in the company as we set out to “turn the content wheel around” and stop talking about what we do, and start talking in the language, interests and scenarios of our customers. This too required me to research within all customer facing departments as well as strategists and analysts and I worked with a guy who wrote game challenges like a pro. After the content was done I collaborated with animators and developers to build it, and it was quite a difficult process because, again, there was no example to lean on – especially not for enterprise B2Bs. But we did it and overnight it became the highest performing, and most valuable marketing piece we had. It was our homepage home-runner, bringing in super qualified leads and allowing sales to start off their conversations with these prospects from a more focused and specific topic because the person had already experienced the Service Challenge.

Fast forward a year or so. I am now in a different company and I get a call from my good friend and colleague from my previous job telling me that in his new job they were looking for something innovative and creative and had about a month to do it, so they took my project as inspiration and came up with the “CX Challenge”. They had it up and running in just one month! I went into it and, at first, saw all the similarities. Then, I saw all the ways he made it his own and gave me a new, interesting and engaging experience. And now, seeing that the idea is out there with a life of its own, I feel happy, humbled and extremely, immensely and tremendously flattered.

Lost words

I changed the layout of my blog and lost my old posts. They are lost. In a time where everything is findable and nothing can really ever be erased, I permanently lost my posts. Such a weird feeling. As if I had something there that needed to be saved. A good reminder that even in the oh-so-sophisticated digital age, the volatile likes to pop up once in a while and slap us in the face. Just like the good old days when I lost things as if there was no tomorrow. And so, in honor of my lost blog posts, the 3 most memorable things I have lost:

– Age 10, a wallet with my year’s savings for a trip to Disneyworld. The wallet was left on the plane. I believe it had $137.

– A beautiful Mexican bow and arrow that I carried on board (the bow, not the arrows) in a long, multi-legged transatlantic flight only to leave on the sidewalk after the taxi dropped me off at my destination.

– A duffle bag with clothes I bought once in a 3 hour layover in NYC. I left the airport, went to Midtown Manhattan, bought a duffle bag, filled it with new stuff and returned to the airport sans the duffle bag.

So long old friends.

Separating text and visuals

In the old days of print, text and visuals had to be separated according to the predefined grid for production purposes. There were limitations and we did the best we could from within these. Today, in the digital era, we have freed ourselves from all those limitations except one – our own minds. Why are we still separating text and visuals as if they were two separate entities?

Series, movies and the endless internet narrative

If I wanted to soak in a character and experience real drama, nothing would be more effective than a 2 hour movie that promised to take me deep into that journey. It would have a beginning, a middle and an end, and that was comforting. However, with internet taking over our lives, that too has changed. Our need for a structured beginning->middle->end kind of went out the window when we started to spend endless hours in front of our computers experiencing only beginnings (and sometimes middles). We look at a website that leads us to another website, that leads us to another website, and so on and so forth. And we never get back to the first website that started it all. But now we start to realize that we do miss the narrative we can identify with and live through. In comes the shift towards tv series. Instead of committing to 2 hour movies we are now happy to commit to hundreds of hours of episodes and seasons, and why? Because we no longer need an “end”. We have become circus ponies that are tied down and only go around in circles. And we love it. In theory… To be honest, I think that closure is sometimes a really good thing.

Creativity and Analytics

There is something bizarre in the way we are able to measure every ounce of engagement today. I can see in what frame I lost the viewer and what image made them come back and re-watch it over and over again. And those numbers give me something I can hold on to, to latch on to. As if the higher they are, the better I did (which could, in some way, be true). But to start again means to forget the numbers and forget everything will be measured and forget it could mean something and try and follow that path to uncertainty and gamble my way to fresh creativity.

Contact

Yes! Go ahead and contact me.

Email: zenpola@gmail.com

No more, where are you going?

Go back to top or use the menu to your left to navigate.

Thanks for downloading!

Top