I speak at industry conferences, corporate retreats, and other live events about Digital Transformation and the behavior of Generation Z, the first generation of digital natives. Topics include shifting from a product-centric to a customer-centric strategy, understanding the user/buyer and leveraging tools to better connect with them, resulting in increased loyalty and engagement.
• Practical insights to understand the paradigm shift
• Real-life examples from successful brands
• Actionable steps and takeaways
Gen Zs are also known as Post-Millennials, Centennials and The Last Generation.
This is an interview from the Expansión Summit in Mexico City, where I talk in Spanish about why it’s crucial to focus on Centennials, and where that generation is headed.
Here is a video of a conference on how to attract and engage the new generation of consumers, from the Singularity University Summit. (Disclaimer: the sound is not the best)
This video below is from a one hour conference in Spanish I gave during a corporate event of Seguros Monterrey New York Life.
Please contact me if you would like to see more examples or tailor a conference to your needs.