Creativity and Analytics

There is something bizarre in the way we are able to measure every ounce of engagement today. I can see in what frame I lost the viewer and what image made them come back and re-watch it over and over again. And those numbers give me something I can hold on to, to latch on to. As if the higher they are, the better I did (which could, in some way, be true). But to start again means to forget the numbers and forget everything will be measured and forget it could mean something and try and follow that path to uncertainty and gamble my way to fresh creativity.

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